GG Plus is a buy-now-pay-later grocery service, but it operates specifically in a B2B (business-to-business) model. GG Plus partners with companies to offer their employees the ability to purchase essential groceries without upfront payment, making it easier for employees to manage their cash flow, especially during times like the middle of the month when funds might be tighter.
In essence, GG Plus provides a cash flow solution for employees by allowing them to buy necessary items now and pay later, which adds value to businesses by supporting the financial well-being of their workforce.